Major in Marketing Management BBA at Baruch College Concentration in International Marketing
Credits required to complete this program: 78
A minimum GPA of 2.00 is required for courses in this Major.
No more than 9 transfer credits may be applied to this Major.
The courses listed within the black boxes are the requirements to complete the program you have selected.
Click the icon in the box below to see requirements underneath the headers.
You can click 'Select Transfer College' to select which college (up to three) you are
transferring from, to review any courses that can be taken to satisfy these requirements.
These requirements are based on the Degree Works programming used by Baruch College for determining
financial aid eligibility and graduation requirements. If there are any differences between what you
see here and the college bulletin, please let us know. In all cases, the college bulletin is the
definitive source of information about requirements.
This is still very much a work in progress, so please report any issues or feedback to us, we want to hear from you!
All colleges have a general residency requirement as well as a 'Major Residency' requirement. For example, if a major is 40 credits, most colleges will require that at least 20 of those credits are taken "in residence" AKA after you transfer.
Many programs may have a GPA requirement for a course to apply.
We always show what’s in the blocks as of today. No history.
Recently offered courses on
Baruch College Courses
Choose One of Three Choices.
(Any 1 of 3 groups required)
Group #1 - Algebra & Pre-Calculus(2 classes required)
MTH 1023: Intermediate and College Algebra
Prerequisite: Placement in M100, CSTM 120, or MTH 1023 or Passing grade on FSPM 0100.
Credits: 2
Hours: 0.0 Recitation hours, 4.5 Lecture hours
This course develops the algebraic topics that are needed for most basic quantitative courses at the college, including factoring, quadratics, linear equations, rates of change, rational and irrational expressions, functions and their graphs, non-linear systems of equations and related applications.Note: Students who fail MTH 1023 in the spring semester have the option of taking courses in the Immersion Summer Program or in the regular summer session, and may complete coverage of the content of MTH 1023 by completing FSPM 0121 and either FSPM 1031 or MTH 1030. Consequently, either FSPM 1031 or MTH 1030 may be used toreplace the F grade in MTH 1023.
Prerequisites: MTH 1023, FSPM 1023, or placement into MTH 2009T. This course is not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above.
Credits: 3
Hours: 4.5 Lecture hours
This course integrates material from pre-calculus with introductory topics from applied calculus, including a detailed study of functions, limits and continuity, the circle, tangent lines, rates of change, differentiation of algebraic functions, matrices, and systems of linear equations. Applications from economics and finance will be included and the use of the TI 89/92 calculator as well as Excel will be required. Students may receive credit for MTH 2009 or MTH 2003, not both. These courses may substitute for each other in the F-grade replacement policy. This course is also not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above.NOTE: The policy on repeating courses covers any combination of MTH 2009 and MTH 2003, e.g., one course taken three times, or a one-and-two combination. All combinations will be treated identically as three attempts.
Prerequisites: MTH 1023, FSPM 1023, or placement into MTH 2009T. This course is not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above.
Credits: 3
Hours: 4.5 Lecture hours
The course content is identical to MTH 2009: it integrates material from pre-calculus with introductory topics from applied calculus, including a detailed study of functions, limits, and continuity, the circle, tangent lines, rates of change, and differentiation of algebraic functions. Applications from economics and finance will be included and the use of the TI 89/92 calculator will be required. MTH 2009T is a six-hour course that includes additional instructional time with the mathematics professor. Students may receive credit for MTH 2009T, MTH 2009, or MTH 2003. These courses may substitute for each other in the F-grade replacement policy. This course is not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above. NOTE: The policy on repeating courses covers any combination of MTH 2009, MTH 2009T, and MTH 2003, e.g., one course taken three times, or a one-and-two combination. All combinations will be treated identically as three attempts.
Group #2 - Algebra & Pre-Calculus(2 classes required)
MTH 1030: College Algebra
Prerequisite: You must have completed CSTM 0120 or have a valid placement for MTH 1030 in order to register.
Credits: 2
Hours: 4.0 Lecture hours
This course develops the algebraic topics that are needed for most basic quantitative courses at the college, including linear equations, rates of change, rational expressions, functions and their graphs, Exponential and logarithmic functions, non-linear systems of equations and related applications. This course is not part of the Common Core Curriculum.
Prerequisite: 'C' or better in MTH 1030 or by Placement Exam. Not open to students who completed MTH 2000 or MTH 2001.
Credits: 3
Hours: 4.0 Lecture hours
This course will integrate material from precalculus with introductory topics from applied calculus, including a detailed study of functions, limits and continuity, the circle, tangent lines, rates of change, differentiation of algebraic functions, matrices and linear systems of equations. Applications from economics and finance will be included, and the use of the TI 89/92 calculator will be required. (Not open to students who have completed MTH 2000, 2001, 2205, 2206, 2207, 2610, 2630, or any course at the 3000 level or above.)
Prerequisite : MTH 1030; or placement into MTH 2001, MTH 2003, or MTH 2009; or departmental permission. Not open to students who have completed MTH 2000, 2002T, 2003, 2004, 2005, 2009, 2009T, 2010, 2205, 2206, 2207, 2600, 2610, 2011, 2630, or any mathematics course at the 3000 level or above.
Credits: 3
Hours: 4.0 Lecture hours
This course introduces the student to techniques of algebra, trigonometry, and other topics necessary for the study of calculus as well as quantitative courses in allied disciplines. Topics to be covered include advanced topics in algebra, analytic geometry of straight lines and conic sections, analytic trigonometry, exponential and logarithmic functions, and theory of algebraic equations. Not open to students who have completed MTH 2000, 2002T, 2003, 2004, 2005, 2009, 2009T, 2010, 2205, 2206, 2207, 2600, 2610, 2011, 2630, or any mathematics course at the 3000 level or above.
Prerequisite: 'C' or better in MTH 1030 or by Placement Exam. Not open to students who completed MTH 2000 or MTH 2001.
Credits: 3
Hours: 4.0 Lecture hours
This course will integrate material from precalculus with introductory topics from applied calculus, including a detailed study of functions, limits and continuity, the circle, tangent lines, rates of change, differentiation of algebraic functions, matrices and linear systems of equations. Applications from economics and finance will be included, and the use of the TI 89/92 calculator will be required. (Not open to students who have completed MTH 2000, 2001, 2205, 2206, 2207, 2610, 2630, or any course at the 3000 level or above.)
Prerequisites: MTH 1023, FSPM 1023, or placement into MTH 2009T. This course is not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above.
Credits: 3
Hours: 4.5 Lecture hours
This course integrates material from pre-calculus with introductory topics from applied calculus, including a detailed study of functions, limits and continuity, the circle, tangent lines, rates of change, differentiation of algebraic functions, matrices, and systems of linear equations. Applications from economics and finance will be included and the use of the TI 89/92 calculator as well as Excel will be required. Students may receive credit for MTH 2009 or MTH 2003, not both. These courses may substitute for each other in the F-grade replacement policy. This course is also not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above.NOTE: The policy on repeating courses covers any combination of MTH 2009 and MTH 2003, e.g., one course taken three times, or a one-and-two combination. All combinations will be treated identically as three attempts.
Prerequisites: MTH 1023, FSPM 1023, or placement into MTH 2009T. This course is not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above.
Credits: 3
Hours: 4.5 Lecture hours
The course content is identical to MTH 2009: it integrates material from pre-calculus with introductory topics from applied calculus, including a detailed study of functions, limits, and continuity, the circle, tangent lines, rates of change, and differentiation of algebraic functions. Applications from economics and finance will be included and the use of the TI 89/92 calculator will be required. MTH 2009T is a six-hour course that includes additional instructional time with the mathematics professor. Students may receive credit for MTH 2009T, MTH 2009, or MTH 2003. These courses may substitute for each other in the F-grade replacement policy. This course is not open to students who completed MTH 2000, 2001, 2010, 2030, 2205, 2206, 2207, 2610, or 2630 or any mathematics course at the 3000-level or above. NOTE: The policy on repeating courses covers any combination of MTH 2009, MTH 2009T, and MTH 2003, e.g., one course taken three times, or a one-and-two combination. All combinations will be treated identically as three attempts.
This course focuses on communication skills expected of college graduates entering business fields. Students who successfully complete this course will be able to produce clear, concise, evidence-based, argumentatively sound, and persuasive professional communication of various types. The course willemphasize the importance of being purpose-oriented and audience-aware. Examples of work to be done include writing e-mails, drafting business memos, creating executive summaries, producing strategic reports, and crafting other types of internal and external business communication. Some assignments maybe related to case studies discussed in introductory business courses. In addition, students will develop good listening skills and proficiency in various interpersonal speech situations, including those involving brief interviews and small group discussions. The course will inculcate the habit of revising and editing thework one produces, while providing all students with copious opportunities for feedback from their instructor and their peers.
COM 2020H: Honors: Introduction to Business Communication
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups, and Sophomore Standing.
Credits: 3
Hours: 3.0 Lecture hours
This course focuses on communication skills expected of college graduates entering business fields. Students who successfully complete this course will be able to produce clear, concise, evidence-based, argumentatively sound, and persuasive professional communication of various types. The course willemphasize the importance of being purpose-oriented and audience-aware. Examples of work to be done include writing e-mails, drafting business memos, creating executive summaries, producing strategic reports, and crafting other types of internal and external business communication. Some assignments maybe related to case studies discussed in introductory business courses. In addition, students will develop good listening skills and proficiency in various interpersonal speech situations, including those involving brief interviews and small group discussions. The course will inculcate the habit of revising and editing thework one produces, while providing all students with copious opportunities for feedback from their instructor and their peers.
COM 3021H: Honors: Professional Speech Communication
Prerequisite: 3.5 GPA, or MHC, PROV or BSCH Honors Student Groups, and COM 2020 or [COM 1010 and (ZICK or ZKTP)].
Credits: 1.5
Hours: 1.5 Lecture hours
This is an intensive seven-and-a-half-week course designed to give students practice creating and then delivering some of the most common types of speeches or presentations that mid-level career professionals might be called upon to make in the course of their employment. Students will be required to speak each week that the class meets, and during the last half-week of class. Students will be required to revise their work in response to weekly feedback from the instructor and from their peers. Students will also be exposed to various computer-based presentational tools in this course. Note: This course is not applicable to the Communication Studies major, to the Business Communication/Corporate Communication major, or to the Communication Studies minor.
This is an intensive fourteen-week course designed to give students practice creating and then delivering some of the most common types of speeches or presentations that a mid-level career professional might be called upon to make in the course of their employment. In addition, students will build and apply key pronunciation and pragmatics strategies to improve their intelligibility. Students will be required to speak every other week of the class. Students will be required to revise their work in response to weekly feedback from the instructor and from the students peers. Students will also be exposed to various computer-based presentation tools in this course. Note: This course is NOT applicable to the Communication Studies major, to the Business Communication/Corporate Communication major, or to the Communication Studies minor.
Prerequisite: Precalculus or Math higher than precalculus or Placement into calculus
Credits: 3
Hours: 3.0 Lecture hours
The theory of pricing and distribution under various marketing conditions. Government intervention in the market. Comparison of free enterprise with alternative, existing economic systems. The department offers special sections of this course to highly qualified students. Department permission for registration in these special sections is required.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups, and Precalculus or Math higher than precalculus or Placement into calculus.
Credits: 3
Hours: 3.0 Lecture hours
The theory of pricing and distribution under various marketing conditions. Government intervention in the market. Comparison of free enterprise with alternative, existing economic systems. The department offers special sections of this course to highly qualified students. Department permission for registration in these special sections is required.
Prerequisite: Precalculus or Math higher than precalculus or Placement into calculus
Credits: 3
Hours: 0.0 Recitation hours, 3.0 Lecture hours
A study of the determinants of aggregate levels of production, employment, and prices. Impact of government spending, taxation, and monetary policy on the level of unemployment and the rate of inflation . Emphasis on the institutional framework within which monetary policy operates. The department offers special sections of this course to highly qualified students. Departmental permission for registration in these special sections is required.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups, and Precalculus or Math higher than precalculus or Placement into calculus.
Credits: 3
Hours: 0.0 Recitation hours, 3.0 Lecture hours
A study of the determinants of aggregate levels of production, employment, and prices. Impact of government spending, taxation, and monetary policy on the level of unemployment and the rate of inflation. Emphasis on the institutional framework within which monetary policy operates. The department offers special sections of this course to highly qualified students. Departmental permission for registration in these special sections is required.
This is an intensive course introducing students to writing as a means of discovery. In Writing I students practice and share their written articulation of ideas as a community of writers. Students read a variety of intellectually challenging and thematically coherent texts in a range of genres. Throughout, the emphasis is on writing and communication skills as processes involving multiple steps, including drafting, discussion, revision, and re-thinking. The work of the class is conducted in classroom, small-group, and one-on-one sessions. This course is required for all undergraduate degrees granted by Baruch College. First and foremost, ENG 2100 will be a course in written composition. The primary purpose of this course will be to enhance students' writing skills and rhetorical sophistication, particularly with regard to argumentative prose. The goal is to prepare students not only for success in academic writing but also for effective participation in and critical understanding of the public and professional discourses of the real world beyond school.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups and ENG 2100 placement.
Credits: 3
Hours: 4.0 Lecture hours
This is an intensive course introducing students to writing as a means of discovery. In Writing I students practice and share their written articulation of ideas as a community of writers. Students read a variety of intellectually challenging and thematically coherent texts in a range of genres. Throughout, the emphasis is on writing and communication skills as processes involving multiple steps, including drafting, discussion, revision, and re-thinking. The work of the class is conducted in classroom, small-group, and one-on-one sessions. This course is required for all undergraduate degrees granted by Baruch College. First and foremost, ENG 2100H will be a course in written composition. The primary purpose of this course will be to enhance students' writing skills and rhetorical sophistication, particularly with regard to argumentative prose. The goal is to prepare students not only for success in academic writing but also for effective participation in and critical understanding of the public and professional discourses of the real world beyond school.
Prerequisite: ENG 2100T Placement or Passing ENG 0132
Credits: 3
Hours: 6.0 Lecture hours
English 2100T is intended for multilingual/ multidialectal speakers of English who have met the University requirements for freshman composition but are in need of additional support in language development. The course is equivalent to English 2100, the first course in Baruch College's composition sequence. Students enrolled in the course complete the writing and composition work required in English 2100 as well as intensive instruction in language features such as sentence structure, usage, and vocabulary. Students are placed in the course on the basis of a writing sample administered at Freshman Orientation and graded by Baruch faculty. The course meets for 6 class hours and receives 3 credits.
Prerequisite: ENG 2100, ENG 2100H or ENG 2150 Placement
Credits: 3
Hours: 4.0 Lecture hours
Writing II is an intensification of Writing I. This course encourages students to read, reflect on, write about, and synthesize ideas from a range of genres and literary forms. Students examine and learn how to employ different styles, various appropriate uses of evidence and counter-evidence, multiple methods of interpretations, close readings of texts, and, finally, literary-cultural contextualizations. As the course proceeds, students further develop competency in the use and evaluation of multiple external sources as they shape and express their own ideas and cast them into well organized, thoughtful, and persuasive argumentative essays. This course is required for all undergraduate degrees granted by Baruch College. First and foremost, ENG 2150 will be a course in written composition. The primary purpose of this course will be to enhance students' writing skills and rhetorical sophistication, particularly with regard to argumentative prose. The goal is to prepare students not only for success in academic writing but also for effective participation in and critical understanding of the public and professional discourses of the real world beyond school.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups, and ENG 2100 or ENG 2100H.
Credits: 3
Hours: 4.0 Lecture hours
Writing II is an intensification of Writing I. This course encourages students to read, reflect on, write about, and synthesize ideas from a range of genres and literary forms. Students examine and learn how to employ different styles, various appropriate uses of evidence and counter-evidence, multiple methods of interpretations, close readings of texts, and, finally, literary-cultural contextualization's. As the course proceeds, students further develop competency in the use and evaluation of multiple external sources as they shape and express their own ideas and cast them into well organized, thoughtful, and persuasive argumentative essays.
This course is intended for multilingual/ multidialectal speakers of English who have met the University requirements for freshman composition but are in need of additional support in language development. English 2150T is equivalent to English 2150, the second course in Baruch College's composition sequence. Students enrolled in the course complete the writing and composition work required in English 2150 as well as intensive instruction in language features such as sentence structure, usage, and vocabulary. Students are placed in the course on the basis of teacher recommendation, usually the recommendation of their English 2100 or 2100T instructor. The course meets for 6 class hours and receives 3 credits.
Prerequisite: MTH 2003 or MTH 2009 or placement into calculus or Math higherthan precalculus.
Credits: 3
Hours: 3.0 Lecture hours
This is an introductory business statistics course that focuses on descriptivestatistics, regression, and inferential statistics. Topics covered include graphicalmethods, descriptive statistics with exploratory data analysis, linear regressionand correlation, the normal distribution and sampling distribution of the mean,estimation for means and proportions, and hypothesis testing for one and two groups. Students will use statistical software for analyzing selected data sets.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups, and MTH 2003 or MTH 2009 or placement into calculus or Math higher than precalculus.
Credits: 3
Hours: 3.0 Lecture hours
This is an introductory business statistics course that focuses on descriptivestatistics, regression, and inferential statistics. Topics covered include graphicalmethods, descriptive statistics with exploratory data analysis, linear regressionand correlation, the normal distribution and sampling distribution of the mean,estimation for means and proportions, and hypothesis testing for one and two groups. Students will use statistical software for analyzing selected data sets. Credit can be received for only one of the following: STA 2000. No credit grated if Sta 1015, 1515, 2015, or 2100 has been taken.
QNT 2020: Foundations of Predictive Analytics and Decision Modeling
Prerequisite: (MTH 2000 or MTH 2001 or MTH 2003 or MTH 2009 or MTH 2205 or MTH 2206 or MTH 2207 or MTH 2610 or MTH 3010 or placement in calculus) and (STA 2000)
Credits: 3
Hours: 3.0 Lecture hours
Description Students will develop quantitative reasoning skills necessary for success in business. Proficiency in the foundations of predictive analytics and decision modeling is the central focus. Students will learn to model a wide range of business decisions through case studies, data analysis, spreadsheet modeling, and interpretation of business significance. Students will further develop their statistical thinking skills through the study of predictive modeling for business using multiple regression. Variation, interpretation of models and model output, model building with spreadsheets, and regression assumption checking are stressed. Throughout the course, students will build quantitative literacy skills through writing about analytics, model building, and interpreting quantitative information to understand and use data in managerial decisions.
Prerequisite : One of the following math courses: MTH 2000; MTH 2001; MTH 2003;MTH 2009; MTH 2205; MTH 2207; MTH 2610; or placement in calculus
Credits: 3
Hours: 1.0 Recitation hour, 3.0 Lecture hours
ACC 2101 introduces the student to financial accounting and includes the accounting cycle, fundamental concepts of accounting for business transactions, and preparation and analysis of financial statements.
Prerequisite: [Admission to the Zicklin School of Business (ZICK) or haveZKTP] and [ACC 2101, CIS 2200, STA 2000, Sophomore Standing, and Accounting Plan]. Not open to SDEG or SDGO Student Groups.
Credits: 3
Hours: 4.0 Lecture hours
An introduction to the subject of accounting information systems, including their design, control, and use. Attention is given to control procedures and methods for manual and computerized systems by major transaction cycles.
ACC 2203: Principles of Managerial Accounting for Non-accounting Majors
Pre-requisite: [One of the following math courses: MTH 2000; MTH 2001; MTH 2003; MTH 2009; MTH 2205; MTH 2207; MTH 2610; or placement in calculus] and ACC 2101. Not open to students majoring in Accountancy.
Credits: 3
Hours: 3.0 Lecture hours
An introductory course in managerial accounting for nonaccounting majors. Emphasis is placed on the use and analysis of accounting data for management decision making. Topics covered include short-term budgeting, cost-volume-profit planning, capital budgeting, product costing, joint costs, standard costs, responsibility accounting, and the behavioral aspects of managerial accounting. Credit will not be granted for both ACC 2203 and ACC 3200.
Prerequisite: [Admission to the Zicklin School of Business (ZICK) or have ZKTP] and [ACC 3000, ACC 2101, ECO 1001, ECO 1002, STA 2000, Sophomore Standing, and Accounting Plan]. Not open to SDEG or SDGO Student Groups.
Credits: 4
Hours: 4.0 Lecture hours
This course examines the measurement of costs, the compilation of cost data, and the impact of accounting data on the allocation of resources within an organization. Topics discussed include systems for cost accumulation, joint and by-products, budgeting, standard costs, and direct costing. The course integrates materials from accounting with economic analysis, quantitative methods, and behavioral science as the course also covers capital budgeting, cost-volume-profit analysis, profit performance, regression analysis, and linear programming. Credit will not be granted for both ACC 2203 and ACC 3200.
BUS 2000: Business Fundamentals: The Contemporary Business Landscape
Antireq: BUS 2000 is not open to students who complete BUS 1011 or BUS 1000 or BUS 2000H
Credits: 3
Hours: 1.0 Recitation hour, 2.0 Lecture hours
This is a required introductory course for business majors at Zicklin School of Business, including both Zicklin students and transfer students. The course stresses five pillars essential for success in business: (1) quantitative analysis; (2) communication skills; (3) ethical decision-making; (4) research; and (5) globalization. Students will write memos and reports, make oral presentations, and use Excel to model and solve business problems. Students in the class will conduct a comprehensive research study - the Shadow-a-Company project. This research project requires students to collect and analyze comprehensive business data about a prominent company and formulate strategy for the company.The research project enhances the students understanding of real-world business, emphasizing the five pillars and problem-solving skills, using the analytical methods covered in the course.Effective Summer 2024, new, and re-entry students who have received credit for BUS 1000/1011 or granted a BUS 1000 waiver must take BUS 2000. Continuing students under the transition period (Fall 2021 to Spring 2024), will be allowed to use BUS 1011 in lieu of BUS 2000. Students who received an F in either BUS 1000 or BUS 1011 can use the passing grade in BUS 2000 under the Baruch/CUNY F-replacement policy.
BUS 2000H: Honors Business Fundamentals: The Contemporary Business Landscape
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups.
Credits: 3
Hours: 1.0 Recitation hour, 2.0 Lecture hours
This is a required introductory course for business majors at Zicklin School of Business, including both Zicklin students and transfer students. The course stresses five pillars essential for success in business: (1) quantitative analysis; (2) communication skills; (3) ethical decision-making; (4) research; and (5) globalization. Students will write memos and reports, make oral presentations, and use Excel to model and solve business problems. Students in the class will conduct a comprehensive research study - the Shadow-a-Company project. This research project requires students to collect and analyze comprehensive business data about a prominent company and formulate strategy for the company.The research project enhances the students understanding of real-world business, emphasizing the five pillars and problem-solving skills, using the analytical methods covered in the course.
CIS 2200: Introduction to Information Systems and Technologies
Prereq: FSPM/MTH 1023; or Pre/coreq: MTH 1030; MTH 2000; MTH 2001; MTH 2003; MTH 2009; MTH 2205; MTH 2206; MTH 2207; MTH 2610; OR a MTH course at the 3000-level or above; or placement in precalculus or calculus) and (Pre/co-req: BUS 1000, 1011, or 2000
Credits: 3
Hours: 3.0 Lecture hours
This course will introduce students to the use of computers and other information systems technologies in organizations. Topics covered include IT strategy, IT infrastructure and emerging technologies, telecommunications, security, privacy,and ethics, analytics, and contemporary applications of technology in organizational environments. The course will also provide students exposure to a computational-thinking approach to problem solving, a fundamental skill for all students, via hands-on experience to basic programming constructs such as control statements. Working individually and in groups, students will apply their knowledge by developing, where appropriate, applications using widely used spreadsheet and database management software. CIS 1357 may not be used in lieu of CIS2200 to satisfy the prerequisite to any intermediate or advanced CIS course. Students may receive credit for both CIS 1357 and CIS 2200.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV or BSCH Honors Student Groups; Prereq: FSPM/MTH 1023; or Pre/coreq: MTH 1030; MTH 2000; MTH 2001; MTH 2003; MTH 2009; MTH 2205; MTH 2206; MTH 2207; MTH 2610; OR a MTH course at the 3000-level or above; or placement in precalculus or calculus) and (Pre/co-req: BUS 1000, 1011, or 2000
Credits: 3
Hours: 3.0 Lecture hours
This course introduces the student to the application of information systems in organizations. Topics include Information Systems strategy, basic components of Information Technology infrastructure including hardware, software, networking and telecommunications, database management, and systems development. Students will explore the ethical and global issues that have developed with the use of information systems and will cultivate an awareness of changes in the field with the use of business periodicals.
This course provides an understanding of the nature of law and its role in business. The law of business contracts will be examined in depth. Other topics include tort liability, employment law, and bankruptcy. The course requires case analysis, problem solving, development of critical thinking skills, and oral and written communication.
Prerequisite: 3.5 GPA, or 3.3 GPA with Honors Department Permission, or MHC, PROV, or BSCH Honors Student Groups, and ENG 2100
Credits: 3
Hours: 3.0 Lecture hours
This course provides an understanding of the nature of law and its role in business. The law of business contracts will be examined in depth. Other topics include tort liability, employment law, and bankruptcy. The course requires case analysis, problem solving, development of critical thinking skills, and oral and written communication.
FIN 2000: Principles of Financial Planning and Individual Investing
Prerequisite: Sophomore Standing
Credits: 1.5
Hours: 1.5 Lecture hours
The course introduces the fundamental tools and concepts necessary to manage ones finances effectively. Students learn about the importance of saving and investing; planning for future consumption; financial institutions such as banks, broker-dealers, advisors, insurers, and exchanges; the Science of Investing,Modern Portfolio Theory, and the principle of diversification; investment vehicles for savers and investors; protecting ones self from investment fraud; borrowing money; and insurance.
Prerequisite: ECO 1001 and ECO 1002 and (STA 2000 or MTH 4120 or MTH4119) and (precalculus or math higher than precalculus or placement into calculus) and ACC 2101 and (intended/official BBA or intended/official Actuarial Sci or intended/official Fin Math major)
Credits: 3
Hours: 3.0 Lecture hours
This course provides students with a rigorous introduction to the fundamental principles of finance. The primary concepts covered include the time value of money, principles of valuation and risk, and the nature and characteristics of domestic and international financial securities and markets. Specific applications included the valuation of debt and equity securities and capital budgeting analysis.
Prerequisite: 3.5 GPA, or MHC, PROV or BSCH Honors Student Groups, and ECO 1001 & ECO 1002 & (STA 2000 or MTH 4120 or MTH 4119) & (precalculus or math higher than precalculus or placement into calculus) & ACC 2101 & (BBA or intended/official Actuarial Sci or intended/official Fin Math major).
Credits: 3
Hours: 3.0 Lecture hours
This course provides students with a rigorous introduction to the fundamental principles of finance. The primary concepts covered include the time value of money, principles of valuation and risk, and the nature and characteristics of domestic and international financial securities and markets. Specific applications included the valuation of debt and equity securities and capital budgeting analysis. This honors course in Principles of Finance is open to students in honors program (program code H) and to other qualified students with a minimum cumulative GPA of 3.4.
Prerequisite: [ENG2100, ECO1001, ECO1002, STA2000, ACC2101, soph status, and (ZICK/ZKTP stdnt grp)] or [Official BusCom-BA, Official MusicMgt-BA, NBHR Minor, or HR minor for PSY-BA majors] OR [Prereq: 60 credits, 2.3 GPA in the 8 pre-bus courses, COM 1010, ENG 2150 and 2.3 overall GPA]
Credits: 3
Hours: 3.0 Lecture hours
This course provides a framework for understanding the opportunities and challenges impacting managers and how they conduct business. Management is about working with teams of employees to achieve organizational goals andperforming the work effectively and efficiently. Successful management requires managers to master the four main functions of management: planning, organizing, leading, and controlling. Managing these functions is essential for achievingimportant organizational goals. Students will learn the skills needed to manage people in the changing demands of a global environment, emphasizing theroles and challenges of managing a diverse workforce, increasing ethical awareness and social responsiveness, developing commitments to quality 35and productivity, and developing decision-making and interpersonal team building skills. The course aims to increase the students' self-awareness, foster critical-thinking skills, and analyze, solve, and communicate solutions to the practical problems faced by managers. Using an experiential learning method, students will focus applying key principles to the human side of management through role-playexercises, simulations, expert talks, and group projects.
Prerequisite: 3.5 GPA, or MHC, PROV or BSCH Honors Student Groups, and ENG 2100, ECO1001, ECO1002, STA2000, ACC2101, soph status and ZICK or ZKTP or BUSCOM-BA Plan or MSCMGT-BA Sub Plan or NBHRPS-MIN Plan or NBHR-MIN Plan or PRE/COR: 60 credits, 2.3 GPA in the 8 pre-business courses, COM 1010, ENG 2150 and 2.3 overall GPA.
Credits: 3
Hours: 3.0 Lecture hours
This course traces the historical, developmental, and contemporary aspects of management. Qualitative as well as quantitative concepts, tools, techniques, and classes are introduced. In addition, the role of the manager as a decision-maker in a dynamic environment is examined.
Prerequisite: [ENG2100, (pre-calc or higher lvl math or calc plcmnt), soph status, and(ZICK/ZKTP stdnt grp)] or [Official BusCom-BA, Official MusicMgt-BA, orNBMKT minor] or [Prereq: 60 crds, COM1010, ENG2150, 2.3 GPA overall andin 8 pre-b courses]
Credits: 3
Hours: 3.0 Lecture hours
This course introduces students to the fundamental concepts and principles ofcontemporary marketing. Upon completion, students will be able to: (a) explain the essential role of marketing in business and (b) develop a comprehensive marketing plan for a product or service by using the building blocks of marketingstrategy (segmentation, target marketing, and positioning) and the elements of the marketing mix (product, price, communication, and distribution) in an effective manner. Students will learn to identify marketing problems, analyze the situation based on relevant information and sound marketing principles, recommendimplementable solutions, and communicate these effectively and persuasively.
Prerequisites: 3.5 GPA, or MHC, PROV or BSCH Honors Student Groups, and [ENG2100, (pre-calc or higher lvl math or calc plcmnt), soph status, and (ZICK/ZKTP stdnt grp)] or [Official BusCom-BA, Official MusicMgt-BA, or NBMKT minor] or [Prereq: 60 crds, COM1010, ENG2150, 2.3 GPA.
Credits: 3
Hours: 3.0 Lecture hours
This course focuses on the methods, policies, and institutions involved in the flow of goods and services from the producer to the consumer.
Prerequisite: (ZICK or ZKTP) and (ECO 1001, ECO 1002, and STA 2000)
Credits: 3
Hours: 3.0 Lecture hours
This is an introductory course intended to provide the student with a mix of theoretical and practical knowledge about managing service operations in businesses such as financial services, retail hospitality, healthcare, transportation, and small business. This course is organized around principles including the strategic role of operations for competitiveness and sustainability, and the design of processes, service offerings, and supply chains. Students will learn the use of tools and techniques for planning, control, and continuous improvement of service delivery processes.
Prerequisite: 3.5 GPA, or MHC, PROV or BSCH Honors Student Groups, and (ZICK or ZKTP) and (ECO 1001, ECO 1002, and STA 2000).
Credits: 3
Hours: 3.0 Lecture hours
This is an introductory course intended to provide the student with a mix of theoretical and practical knowledge about managing service operations in businesses such as financial services, retail hospitality, healthcare, transportation, and small business. This course is organized around principles including the strategic role of operations for competitiveness and sustainability, and the design of processes, service offerings, and supply chains. Students will learn the use of tools and techniques for planning, control, and continuous improvement of service delivery processes.
Prereqs:1. Enrolled or completed major capstone, https://bit.ly/BPL51002. Completion of 105 credits3. ACC2203 (or ACC3200), FIN3000, MGT3120, OPM3000 (or MGT3121) & MKT30004. ZICK & ZK4L/ZK4P stdnt grp: details, https://bit.ly/4000-level-bus-courses
Credits: 3
Hours: 3.0 Lecture hours
An interdisciplinary course concentrating on the problems that confront the chief administrative officers of an enterprise. The course stresses the overall company point of view in dealing with top management problems. Working in teams designed to represent the executive management of competing companies, students are confronted with the tasks of analysis and decision-making in a variety of case studies. An integral part of this course involves participation in a computerized interactive business simulation. Open only to graduating seniors. (This course is under the direct supervision of the Department of Management.)
Prerequisite: 3.5 GPA, or MHC, PROV or BSCH Honors Student Groups.1. Enrolled or completed major capstone, https://bit.ly/BPL51002. Completion of 105 credits3. ACC2203 (or ACC3200), FIN3000, MGT3120, OPM3000 (or MGT3121) & MKT30004. ZICK & ZK4L/ZK4P stdnt grp: details, https://bit.ly/4000-level-bus-courses
Credits: 3
Hours: 3.0 Lecture hours
An interdisciplinary course concentrating on the problems that confront the chief administrative officers of an enterprise. The course stresses the overall company point of view in dealing with top management problems. Working in teams designed to represent the executive management of competing companies, students are confronted with the tasks of analysis and decision-making in a variety of case studies. An integral part of this course involves participation in a computerized business game. Registration for BPL 5100 is open only to graduating seniors.
Prereq: Sophomore status or NBIBUS-MIN or NBMKT-MIN & (BUS 1000, 1001, 1011, or 2000)
Credits: 3
Hours: 3.0 Lecture hours
The world environment of business enterprise; foreign trade and investment problems, patterns, and opportunities; the performance of business functions in an international context; and basic terminology of international business.
MKT 3600: Marketing Information for Decision Making
Prerequisite: MKT 3000 and STA 2000, and ZICK or ZKTP or BUSCOM-BA Plan with 45 credits or Marketing Minor for Non-Business Major with 45 credits
Credits: 3
Hours: 3.0 Lecture hours
This course provides an introduction to marketing research methods and techniques, as well as their applications and role in marketing decision making. It covers key topics in research design, including qualitative research, survey research, and causal research, and introduces marketing analytics and data analysis methods and their use in generating consumer insights. The course is structured around applications of data and data analysis rather than following a more traditional, textbook driven, research-methods structure.
Pre/Corequisite: MKT 3000, and ZICK or ZKTP or BUSCOM-BA Plan or Marketing Minor for Non-Business Majors with 45 credits.
Credits: 3
Hours: 3.0 Lecture hours
This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria, consumer motivation, and attitude change. The course focuses on the implications of social science concepts for marketing strategy.
Preequisite: MKT 3000 and (ZICK or ZKTP student group)
Credits: 3
Hours: 3.0 Lecture hours
This course provides a thorough understanding of the digital transformation of marketing, extending beyond any one tool or channel to encompass the very creation and exchange of value itself. This course gives students an overview of digital marketing and how it fits in with general marketing strategy. After successful completion of the course, students should understand how different elements of the digital landscape and strategy fit together and the steps/processes that guide the digital marketing process for a firm.
Prerequisite: MKT 3400 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).
Credits: 3
Hours: 3.0 Lecture hours
The course provides a framework for students to develop and manage marketing strategies for international markets. It covers a wide range of topics such as analyzing different country environments, international competition, and multinational market segmentation, the development of international strategy, and its coordination and integration.
Prereq: (MKT 3600 or IBS-BBA Plan) & (ZKTP/ZICK stdnt grp) &(completion of 105 credits) & (Pre/Coreq: MKT 3605) & (Pre/Coreq: MKT 3620 or IBS-BBA plan or BPL stdnt grp) & (ZK4L/ZK4P stdnt grp: details at https://bit.ly/4000-level-bus-courses)
Credits: 3
Hours: 3.0 Lecture hours
This course focuses on tools and strategies to develop evidence-based short- and long-term marketing decisions in organizations. Upon completion of the course, students should be able to develop the organization?s competitive advantage, determine which customers the organization should serve and how it shouldrespond to competition. Building on these analyses, students should be able to develop a persuasive, clear, and concise plan for the implementation of the organization?s marketing strategy and communicate the plan professionally to relevant audiences.
This course examines the influence of cultural factors on communication, aiding students in the development of intercultural communication skills in interpersonal, public, and organizational contexts. The course explores how cultures differ in behavior patterns, social organization, perception of time and space, verbal and nonverbal communication, value orientations, thinking and learning styles, and other characteristics. Students will engage in field research; cultural elements and communication styles of different cultural groups are examined in depth.
This course examines issues related to the internationalization of media and communication. Topics include a comparison of information-rich and information-poor countries, an analysis of global media, trends in communication technology, the role of English as a world language, U.S. influences on world cultures, and international perceptions of the United States.
Prerequisite: ECO 1001 and 1002 and ZICK or ZKTP Student Group or ECO-BA Plan or TRECO-MIN Plan with 45 credits or NBIBUS-MIN Plan and BUS 1000 or 1001.
Credits: 3
Hours: 3.0 Lecture hours
This course covers theories of international trade, international capital and labor movements, transfer pricing issues in transnational corporation, protection of domestic industries with tariffs and non-tariff trade barriers, balance of payments, foreign exchange markets, international and regional trade organizations, trade disputes, and U.S. foreign trade policies.
IBS 3000: Technology, Innovation, and the Global Enterprise
ZICK or ZKTP Student Group.
Credits: 3
Hours: 3.0 Lecture hours
This course is designed to give students an understanding of: How information technology has created a fertile ground for the emergence of commerce on the Internet; How firms are using the new technology to create innovative offerings and sustain competitive advantage; How, because of this innovation, businesses are forced to rethink strategies and management practices; How the new electronic medium is being applied in specific marketing domains (i.e., distribution, retailing, market research, advertising, etc.); and how environmental factors (i.e., political, ethical, and legal factors) affect the revolutionary path to the new economy. More specifically, we explore how the current revolution in computer and information technology has enabled firms to engage in commerce around the world at the touch of a button. The Internet is a prototype of the global information infrastructure that will lay the platform for the electron
An introduction to law, legal principles, and legal systems and institutions affecting business in a global economy with multicultural features. Topics to be covered include international sales contracts, letters or credit, jurisdiction, nationalization, sovereign immunity, choice of forum, international arbitration, and choice of laws.
MGT 4880: Management of Multinational Corporations
Prerequisite: MGT 3120, departmental permission and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).
Credits: 3
Hours: 3.0 Lecture hours
The history, scope, and special problems of managing multinational organizations are discussed. Cultural and environmental contexts of international management are examined, and comparative analysis of theory and practice is made.
Prerequisite: MKT 3400 and (ZICK or ZKTP Student Group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria).
Credits: 3
Hours: 3.0 Lecture hours
Many firms fail due to insufficient financing, and exporting firms face additional difficulties due to longer payment terms, insufficient information, and the fluctuation of currency values. International Trade Financing addresses credit and payment issues but also financing of international trade? Both when a new importing or exporting firm is created and throughout its business life, with particular emphasis on the financial aspects linked to exporting and importing.
Pre/Corequisite: MKT 3400 and [((ZICK or ZKTP student group) and (have ZK4L or ZK4P student group: BBA majors must have completed courses listed here, https://zicklin.baruch.cuny.edu/4000-and-above-bus-course-enroll-criteria)) or (NBIBUS-MIN Plan with BUS 1000 or 1001 or 1011 or 2000)].
Credits: 3
Hours: 3.0 Lecture hours
Terminology, documentation, and regulation (domestic, foreign, and consular) pertaining to the physical flow of foreign-bound merchandise (imports and exports), its government-agency clearing, financing, and insurance, sources of foreign credit information, credit terms abroad, credit checking and foreign-trade financing.
Prerequisite: MKT 3400 and ZICK or ZKTP Student Group or NBIBUS-MIN Plan with BUS 1000 or 1001 or 1011 or 2000
Credits: 3
Hours: 3.0 Lecture hours
The course covers such topics as management of land, ocean and air movement of foreign-bound cargos in terms of routes, rates, packing, marking, documentation, containerization, storage and claim handling. It focuses on that part of the supply chain process that plans, implements, and controls the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customer requirements.